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Key MBA Models(Pearson Longman 培生朗文)

Key MBA Models(Pearson Longman 培生朗文)

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商品描述

Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline - from Strategy and Finance to Marketing and Accounting - and distils them into concise summaries of what they are and how to apply them.


Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60+ models fall into the following categories:

- Strategy
- Business Economics
- Finance
- Decision Science
- Accounting
- Operations
- Marketing
- Organisational Behaviour

The term 'model' is used loosely - in some cases it might be a framework (The 4 Ps of Marketing, Porter's Five Forces), in some cases it might be an important concept (open innovation or customer orientation), and in some cases it might be a technical model (the Capital Asset Pricing Model).

Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA.

資源類別：
課外讀物

語言：
英文版

規格：
只有hard copy

出版社：
培生朗文

國際書號：
9781292016856
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